Consumer Behavior

The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

Author: Khalid Aljuraisy

Reveiwers: Muhammad AbdulRaoof

Publisher: http://www.alukah.net - Al Alukah Website

Source: http://www.islamhouse.com/p/345081

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Answers To Non Muslims Common Questions About Islam

In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.

Author: Zakir Naik

Reveiwers: Muhammad AbdulRaoof

Source: http://www.islamhouse.com/p/314436

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Non-Muslim Religious Celebrations and Ruling on participataing

The conflict between truth and falsehood is ongoing and will last as long as this world remains. The fact that some groups among the Ummah of Muhammad (peace and blessings of Allah be upon him) are following the people of falsehood.

Author: Muhammad Salih Al-Munajjid

Publisher: http://www.islamqa.com - Islam : Question & Answer Website

Source: http://www.islamhouse.com/p/204498

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The Sword of Allah: Khalid bin Al-Waleed

The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.

Author: A. Akram

Source: http://www.islamhouse.com/p/61193

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Common Mistakes in Hajj

Common mistakes which some pilgrims make such as their wrong concepts in 'Aqeedah (Islamic Belief) relating Hajj. In addition to their mistakes in Hajj rites as Tawaaf, Sa'i, Shaving or Trimming, 'Arafah, Spending Night in Mina and Muzdalifah, and Stoning the Jamaraat. Finally, it talks about their mistakes in visiting the Prophet's Masjid in Madinah.

Source: http://www.islamhouse.com/p/223531

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